The format of this short film is simple but effective. It features an opening that interests, an introduction to the subject, a description of the person/service/product, a summing up and finally an outro. This leaves the viewer with something interesting to remember.
It's a format that can be easily applied to promote, sell, inform and educate on almost any subject matter!
The expertise involved in producing a video like this is not just technical. The skill is in the story telling. This involves the use of recorded video, sound and words to build a narrative that flows from one scene to another, creating something that captures, interests and informs the viewer.